Email is not dead – anything but in most cases! Say that over and over till you believe in it. Probably the best way of getting your message across, from a business standpoint. Email marketing offers an alternative to most start-ups and small businesses. It’s simple, cheap and cost effective as well.
And we know that, that is exactly why marketer’s from all over work hard on using their innovative and creative streak to develop newer more effective ways to optimize email market and the practices around it. Enter – email marketing software’s which have made it easier for marketers and business’s to accomplish the task at hand. So whether you’re a novice or an expert at it there is always something new to learn.
The best way to keep up with newer more effective ways of digital is probably to keep up with your reading on information relating to it.
The challenge here is recognize the good from the bad.
FreshMail Email Marketing Blog
Well pretty as the title suggests, this is probably your destination if you’re starting off or are out of ideas. The blog boasts as being ‘The Email Marketing Best Practices Destination’, there are articles upon articles on everything you need to know about this art. And it’s not just theory, the blog also informs you on issues relating to deliverability, design and reporting on results.
Litmus Blog
A tool you can use with alongside your current email marketing software, Litmus allows you the functionality to test and track your emails and also provide detailed analytics. Their blog mainly focuses on how to design an effective email message and build in success matrix around them. With that they also add on new videos each month on how to be more active.
Return Path Blog
Giving you information on everything from best practices to how to make the most of your inches of attention. The blog has a wide variety of information which is most definitely worth a read and helps you along the way especially if you want to design a process.
Kiss Metrics Blog
Specializing in analytics, Kiss Metrics offers marketing information and testing. The blog posts it lists are a reflection of best practices and specialist knowledge on the subjects. When you log on to it you can look forward towards a number of practical info graphics which represent the latest in digital market stats, tests and studies. Additionally you will also come across a variety of useful guides on digital marketing which will allow you to tackle subjects such as social media, email market and consumer analytics.
Email Marketing Monks Blog
A pretty useful blog to follow and also bookmark, Monks Blog has a whole lot off information on each and every aspect of email marketing. And we all know how that helps, you will find in depth knowledge and guides to a wide range of topics which include competitive intelligence analysis, tips, best practices and much more.
Email Institute
This blog is dedicated to the best email and automation practices. There is plenty of advice to be found on creating effective e-mail marketing strategies, improving customer loyalty and the latest research and reports. You will also learn about what not to do in order to create a successful email campaign.
Intergeek
This blog is probably your bread and butter, featuring countless articles and info graphics on SEO and email market tips you can use to promote your product and service. Intergeek is ideal for businesses who want to pick up quick tips immediately and want up to date information around the clock. They provide lots of examples and actionable tips.
Alchemy Interactive
Although this site is dedicated to marketing in general, it does have valuable information on email automation market strategies. You’ll find information such as the top ten e-mail marketing best practices, which gives you clear guidance to aid your success. This is a good general blog for people who are new to e-mail and want to improve their skills and knowledge.
Roojoom
Their approach to content marketing is refreshing, its story centric and highlights methods for you on how to optimize on sales funnels and lead generation. The blog also discussing issues relating to scalability of B2B content and how to develop various PR strategies in order to survive in the long run.
